The Logo

The concept for the logo has been rattling around in our heads for a long time, but to get the chance to sit in front of the computer with everything going on has been hard to find. But we needed it for our banner at the Chili Bowl Cookoff this last weekend, so it had to be done. There's lots more to blog about but its late and I'll be lucky to get this one entry done.

Here are some early rough drafts of logo ideas:





Here are some pics of the process of designing the logo. It is of course still going to be tweaked but this is pretty useable for most of the promotional things we are doing right now.





The more or less end result:



Sol means "sun" in Spanish, obviously that is at the core of the logo concept. We wanted it to look hand drawn, almost tatooed. It's a reflection of the personality of the restaurant itself; individual, unique, a non-commercialized experience. The turtle is symbolic of the ocean, and by extension, the beach, the islands, health and longevity, all the things we hope you will experience from the food in our restaurant. (Also it is Tuti's favorite animal, so she wanted it integrated into the logo.) We hope you like it, just as we hope you'll like the restaurant. Lots more to come soon on the blog!